Loneliness: a business for the future

The centennial generation is the most connected of all. However, they suffer problems of loneliness because they are determined by the frequency in which they have face-to-face communications with other people.

August 25, 2019

UNITED STATES (ADNSUR) - Without there being a distinction of gender or ancestry, the centennial generation (18 to 22 years old), digital natives, is the one who suffers the loneliness the most. A direct and simplistic relationship is to blame hyperconnectivity although it is not always the answer. However, the feeling of loneliness is determined by the frequency with which you maintain personal relationships face to face.

According to El País, the serious thing about isolation is that it can have deadly consequences, as Julianne Holt-Lunstad, a professor at Brigham Young University warned, during a statement before the Senate in 2017, in which she warned that this problem is both structural and psychological .

There is the case of CareMore Health that treats loneliness as a pathology that can be diagnosed, prevented and treated. For this reason it is part of health plans for older adults. The idea is that through telephone calls, visiting the patient's home and personal stimuli can reverse the feeling of loneliness.

For this situation, there are also companies that start to put their business ideas to make a profit from the help or solution to this problem. Chuck McCarthy, creator of The People Walker in 2016, explains that his service is to charge for walking accompanied. In addition, he argues that he seeks to generate a response to large companies that seek to "people feel alone in front of a screen." And it highlights that when someone is walking "is not in social networks, is not watching streaming services, is not playing video games and is not buying online."

Tinder of friends

Another known application is Rent a Friend, a company founded in the US, which has more than 600,000 “rental friends” worldwide. The users of the platform are willing to pay between 10 and 50 dollars for sharing an hour with a temporary friend. However, there are some issues to consider: you have to do it in a public place, have a cell phone at your fingertips, let an acquaintance know where they will be and the time they plan to return.

Gradually the ventures add to provide solutions to what could be considered a disease in the not too distant future. However, they profit from this possible solution that in the future can generate a dynamic of power, very different from a relationship with free activities, where all people are equal.

Source: El País