Tapping Into Senior Housing’s Middle Market

Even prior to the pandemic, finding senior housing on a fixed income had always been a challenge. Due to supply issues, wait times for designated affordable units can span several years, and apartments in private, traditional senior communities often come with a hefty price tag, placing them out of reach for most.

A number of organizations, both for- and not-for-profit, are now targeting senior housing’s long-underserved middle market. Demand is strong and likely to rise as a result of COVID-19. The pandemic is weighing on the overall senior housing development pipeline while operating costs of traditional properties remains high, even as occupancy slips.

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