Fixing healthcare isn't like selling a smart phone

Many of the large technology companies and online retailers are poised to enter the healthcare market, promising products and systems to make healthcare more personalized, consumer-friendly, and efficient. It's far too early to say if any of these giants will develop technologies that will both improve the patient experience and health outcomes.

Nevertheless, after nearly a decade of industry innovations, from step-tracking apps to HIPAA-compliant cloud computing platforms, we have enough information to reliably predict what problems lie ahead for these major players — and how to avoid them.

View Article