Experts: Offering Medicare Advantage supplemental benefits is 'a long play'

The federal government has allowed for greater flexibility to provide supplemental benefits in Medicare Advantage (MA), but experts warn that health plans looking to take the plunge must be planning for the long term. 

Scott Rinefort, senior director for product design at Anthem’s CareMore subsidiary, said insurers must be “really mindful” of how they implement supplemental benefits and look past the immediate operational concerns to really make them work. 

“It’s really tempting to grab this and go,” Rinefort said on a panel at the Medicare Advantage Product Design Innovations conference Tuesday. “I think this is a long play, and the last thing anyone wants to do with their health plan is … get into a roller coaster ride.”

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