Meeting the needs of older adults means focusing on the middle, industry experts say

Economic pressures placed on middle-income older adults during the COVID-19 pandemic has created a growing population of seniors with housing needs but limited resources.

Senior housing providers recognize the challenges of this growing demographic and see an opportunity to provide creative ways to meet their needs in cost-effective ways.

John Cochrane, president and CEO of Pleasanton, CA-based nonprofit senior housing provider HumanGood, said the economic disruption caused to the middle market means the industry will need to work more collaboratively, think differently about healthcare and be open to new partnerships to provide needed services.


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