Medicare Advantage benefits are changing quickly. Here's how plans are ensuring beneficiaries know the options during open enrollment

Medicare Advantage open enrollment kicked off last week and as beneficiaries settle on plans, insurers are taking new approaches to ensure they know about the fast-expanding slate of supplemental benefit options. 

Beginning in 2020, the Centers for Medicare & Medicaid Services (CMS) is allowing MA plan sponsors to cover certain supplemental benefits aimed at improving care for members with chronic diseases, such as transportation, air quality devices and meal delivery.  

Plan sponsors across the country are taking advantage of those options. But the uptake remaining a perennial concern, engagement is a central challenge.

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