Building Successful Models Through Transparency

The idea of a physician house call sounds like a romantic nod to the yesteryear of the black-and-white television broadcasts of the 1930s.

Tucked in your pajamas, not feeling yourself, the physician visits your home and helps deliver care without disturbing your recovery and eliminating the concern of spreading your illness to others.

Forget romantic; it sounds like a luxury. In fact, in many places offering the option today, it is just that, a high-priced concierge service. According to the American Academy of Family Physicians, what was once covering some 40% of patient encounters in the 1930s dwindled to just 1% of patient encounters in the 1980s.

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