SRG CEO Grust: ‘No-Touch Wellness’ Guides Our Adaptable Reopening Approach

SRG Senior Living came into 2020 with momentum, having raised the bar on its wellness model while pursuing several other innovative initiatives in recent months and years. The Solana Beach, California-based provider is now benefiting from that hard work in its response to Covid-19, Founder and CEO Michael Grust told Senior Housing News.

Notably, its wellness program dubbed Zest is serving as the framework for its reopening plans — creating what the company is calling “no-touch wellness.” And, its partnerships with organizations such as Medicare Advantage health plan and clinical services provider CareMore are proving valuable.

But SRG and the industry as a whole are still in the midst of a tough battle, Grust emphasized. With Covid-19 infection rates surging in states across the country, providers are scaling back their reopening plans. Making the call to do so at SRG communities was another moment of reckoning for SRG’s leadership, after months of tests and challenges.

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