03.10.2020

5 organizations placing big bets that may revolutionize the industry

In healthcare, each decision has the potential to impact human life, but some bets are bigger than others. A “big bet” has the potential to upend a business model and transform an entire organization — maybe an entire industry. These outsized risks don’t just aim to produce better outcomes at a lower cost; they reimagine the way real people experience healthcare. Of course, the potential for reward is usually proportional to the potential for failure. Big bets ask executives to put their reputation on the line. Succeed or fail, big bets will become business school case studies. Here are five examples of organizations going all in.

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